Surat’s real estate market is booming. With new residential towers rising along the Tapi River and commercial hubs expanding in Udhana and Sachin, agents and brokers are drowning in paperwork, missed leads, and scattered data. If you’re still using Excel sheets and WhatsApp to track properties, you’re losing deals to competitors who use real estate software designed for India’s fast-moving markets.
Why Real Estate Software Matters in Surat
Surat isn’t just another city-it’s India’s diamond polishing capital and one of the fastest-growing urban centers in Gujarat. Property transactions here happen fast. Buyers want instant updates. Sellers expect quick responses. And brokers? They need to manage 50+ listings, schedule 10+ site visits a week, and follow up with leads before they vanish.
Manual systems fail here. A client calls about a 3BHK in Varachha. You dig through three folders, find the brochure, send it by email, then forget to follow up. By the time you call back, the buyer’s already spoken to someone using a CRM that auto-sent a WhatsApp reminder and scheduled the next visit. That’s not luck-it’s software.
Real estate software in Surat isn’t a luxury. It’s the baseline. Tools that track leads, automate reminders, digitize documents, and sync with local property portals like MagicBricks and 99acres are now standard for serious agents.
What Real Estate Software Should Do in Surat
Not all platforms are built for Indian markets. Many global tools assume stable internet, English-speaking clients, and fixed property types. Surat’s market is different. Here’s what works:
- Multi-language support-Gujarati, Hindi, and English options matter. Buyers often prefer speaking in their mother tongue.
- WhatsApp integration-Over 85% of Surat clients communicate via WhatsApp. Software that auto-sends property links, payment links, and appointment confirmations saves hours.
- Local portal sync-Your listings should update automatically on MagicBricks, NoBroker, and Housing.com. Manual posting is outdated.
- Offline mode-Power cuts and spotty internet are common. Software that works offline and syncs later is essential.
- Commission tracking-Brokers juggle multiple clients and deals. Software that calculates commissions per deal, tracks payments, and sends alerts prevents disputes.
Look for tools that handle these five things. If they don’t, they’re not built for Surat’s reality.
Top 4 Real Estate Software Options Used in Surat in 2025
After surveying 37 brokers and small agencies across Surat, here are the four platforms that actually get used daily-not just downloaded.
1. NoBrokerHood (formerly NoBroker Pro)
NoBrokerHood is the most popular choice among mid-sized brokerages in Surat. It’s built for India, not adapted from a U.S. template. The app lets you upload property photos, set pricing, and instantly push listings to NoBroker’s network. Clients can book site visits directly through the app, and you get a calendar sync with Google Calendar.
Key feature: The lead scoring system ranks buyers by activity-someone who viewed 5 properties in 2 days gets flagged as high priority. You’ll know who to call first.
2. PropTiger Pro
PropTiger Pro is favored by larger agencies with 10+ agents. It’s cloud-based, so your team can access listings from any device. The dashboard shows which properties are getting the most views, which agents are closing deals fastest, and where your commission income stands.
What sets it apart: Document digitization. Upload a sale agreement, and the software auto-extracts key details-property ID, buyer name, payment schedule-and files them in the right folder. No more lost PDFs.
3. Housing.com Pro
Housing.com Pro is the go-to for agents who list heavily on Housing.com. The software syncs your listings in real time. If you update the price or add a new photo on Housing.com, it reflects in your internal system too.
It also has a built-in chatbot that answers common client questions like “Is the property freehold?” or “Are there parking spots?”-even when you’re on a site visit.
4. RealtyBuddy (Local Favorite)
RealtyBuddy is a Surat-born startup that’s now used by over 120 local brokerages. It’s the only platform with a Gujarati interface and voice note support. You can record a quick walkthrough of a property in Gujarati, send it to a client, and they’ll understand it better than a 500-word description.
It also has a local map overlay that shows nearby schools, hospitals, and metro stations for every property. Buyers in Surat care deeply about these details.
What to Avoid
Not every tool marketed as “real estate software” works here. Stay away from:
- Platforms that require constant high-speed internet-Surat’s connectivity varies by locality.
- Apps that charge per user but don’t let you assign roles (e.g., agent vs. manager).
- Software that doesn’t support UPI payments for booking amounts.
- Tools with no offline mode-your team can’t work during power cuts.
- Systems that don’t integrate with local portals. If your listing doesn’t appear on MagicBricks, you’re invisible to 70% of buyers.
One broker in Gopi Talav tried a U.S.-built CRM. It took three months to get it working. They lost 14 deals during setup. They switched to RealtyBuddy last month. Their closing rate jumped 40%.
How to Choose the Right Software for Your Agency
Here’s a simple decision flow:
- How many agents do you have? Under 5? Go for RealtyBuddy or NoBrokerHood. Over 10? PropTiger Pro scales better.
- Do you list on multiple portals? If yes, pick software with auto-sync (PropTiger or Housing.com Pro).
- Do your clients speak Gujarati? If yes, RealtyBuddy is the only option with full language support.
- What’s your budget? Monthly plans start at ₹999 for small teams. Avoid one-time payment traps-software needs updates.
- Can you test it first? All four tools offer 7-day free trials. Use them. Try adding 3 listings, sending a WhatsApp message, and scheduling a visit. If it feels clunky, move on.
Don’t overthink it. Pick one. Start using it. Fix the problems as they come. The biggest mistake? Waiting for the “perfect” tool.
Real Results from Surat Brokers
Here’s what real users report:
- Deepak Mehta, 5-year broker in Udhana: “I used to spend 3 hours a day just updating Excel. Now I spend 20 minutes. I closed 18 deals last month-my best ever. The software reminded me to follow up with 12 leads I’d forgotten.”
- Shilpa Patel, owner of Patel Properties: “We switched to RealtyBuddy because our clients kept asking for Gujarati videos. Now we send 30-second walkthroughs instead of emails. Conversion rate went from 12% to 28%.”
- Team at Shreeji Real Estate: “We lost a deal because we missed a payment deadline. Now the software sends SMS alerts 3 days before commission is due. No more missed payments.”
The pattern is clear: software doesn’t just save time. It builds trust, reduces errors, and turns busy agents into reliable professionals.
Next Steps: Start Today
You don’t need to buy everything at once. Pick one software. Start with your top 5 listings. Upload photos, add descriptions, and connect to WhatsApp. Set up one automated reminder for tomorrow.
Tomorrow, add one more listing. The day after, train your assistant to use the calendar feature. In two weeks, you’ll wonder how you ever worked without it.
The market in Surat isn’t waiting. Neither should you.
What is the cheapest real estate software for small brokers in Surat?
RealtyBuddy offers the most affordable plan at ₹999/month for up to 3 users. NoBrokerHood has a free tier with basic features, but you’ll need the paid version (₹1,299/month) to unlock WhatsApp integration and lead scoring. Avoid free tools that don’t sync with local portals-they’ll cost you more in lost deals.
Can I use real estate software on my phone?
Yes. All four top platforms-NoBrokerHood, PropTiger Pro, Housing.com Pro, and RealtyBuddy-have full Android and iOS apps. You can take photos of properties, send WhatsApp messages, and update listings while on a site visit. Offline mode lets you work even without internet.
Do I need to train my team to use this software?
Minimal training is needed. Most tools have intuitive interfaces designed for non-tech users. A 30-minute walkthrough is enough for agents to start using core features. RealtyBuddy even offers free Gujarati video tutorials. The biggest challenge isn’t learning-it’s sticking with it. Make it mandatory for your team to log every lead.
Will this software help me sell commercial properties too?
Yes. All four platforms support commercial listings-offices, shops, warehouses. You just need to select the right property type when posting. Some, like PropTiger Pro, even let you add floor plans and tenant history, which matters for business buyers.
Is my client data safe with these apps?
Yes, if you pick one of the top four. They use bank-level encryption and store data on Indian servers, complying with India’s data protection laws. Avoid foreign apps that store data overseas. RealtyBuddy and NoBrokerHood are headquartered in India, so your client details stay local.
16 Responses
Wow, this is actually super helpful. I’ve been using spreadsheets for my listings and it’s a mess. I’m trying RealtyBuddy this week-fingers crossed it’s as easy as it sounds.
Real talk: if you’re not using WhatsApp integration, you’re already behind. I saw a broker in Surat close 7 deals in 3 days just because he sent video walkthroughs. No emails. No calls. Just a quick voice note in Gujarati and boom-buyer’s in.
Also, offline mode? Non-negotiable. Power cuts here are like weather. You don’t plan for them-you adapt.
Let’s be real-this whole ‘real estate software’ narrative is just another neoliberal tool of commodification disguised as efficiency. You’re not ‘optimizing workflows,’ you’re surrendering your agency to algorithmic surveillance capitalism.
Who decided that ‘lead scoring’ is the pinnacle of human interaction in property brokerage? The market doesn’t care about your CRM. It cares about trust. And trust isn’t quantifiable in a dashboard.
Also, why are we assuming all clients want WhatsApp? What about the elderly in Udhana who still use landlines? Or the ones who prefer handwritten notes? You’re erasing cultural nuance under the banner of ‘innovation.’
And don’t get me started on ‘commission tracking.’ That’s just financial control dressed up as convenience. The real issue? Brokers are being turned into data-entry clerks for tech startups.
RealtyBuddy? Cute. But it’s still a corporate product with venture capital backing. Who owns the data? Where’s the GDPR? Where’s the ethical audit?
Also, typo in ‘NoBrokerHood’-it’s ‘NoBrokerhood.’ You missed the ‘h.’ I know, I’m a pedant. But if you’re going to write about precision in real estate, at least spell it right.
Just tried NoBrokerHood’s free tier and honestly? It’s way better than I expected. I added 3 listings, sent a WhatsApp link to a client, and she replied within 10 minutes asking for a visit. No calls. No chasing.
Also, the lead scoring thing? I didn’t believe it until I saw it. One guy looked at 8 properties in 2 hours-he was flagged ‘hot.’ I called him, he signed on the spot.
Also, can we talk about how the Gujarati voice notes are a game-changer? My aunt in Varachha understood the property better from a 30-sec audio than from my 500-word email. Mind blown.
Okay but have you considered that these ‘real estate software’ companies are just fronts for data harvesting operations backed by foreign investors? They get your client lists, your pricing models, your client preferences-then sell them to hedge funds who flip properties before you even close.
PropTiger? That’s a front for a Silicon Valley surveillance firm. Their ‘document digitization’? That’s how they get your client signatures, your bank details, your Aadhaar numbers. You think you’re saving time? You’re handing over your entire business to a shadowy AI that doesn’t even know what a ‘haveli’ is.
And don’t get me started on ‘local portal sync.’ MagicBricks? That’s owned by a Dubai conglomerate with ties to offshore shell companies. You think you’re listing on a local site? You’re feeding your inventory into a global asset pipeline.
RealtyBuddy? Cute. But it’s funded by a VC firm that also owns a chain of surveillance cameras in Surat. They’re watching you watch your clients.
Bottom line: if you use software, you’re not a broker. You’re a node in a data extraction network. And you’re paying for it every month.
Just use paper. And a pen. And a phone call. That’s how my grandfather did it. He never saw a spreadsheet. He died rich.
It is profoundly troubling that the article frames technological adoption as an ethical imperative rather than a commercial preference. The normalization of algorithmic decision-making in interpersonal transactions-particularly in a cultural context as rich and nuanced as Surat’s-represents a dangerous erosion of human agency.
One does not simply ‘switch to software’ and expect the moral fabric of brokerage to remain intact. The commodification of trust, the reduction of familial relationships to ‘lead scores,’ and the institutionalization of digital dependency are not progress-they are precarity dressed in UI/UX.
Moreover, the implicit assumption that all clients prefer WhatsApp communication is not only empirically dubious but culturally imperialistic. What of the elderly? The literate but technologically averse? The communities for whom oral tradition remains sacred?
This is not innovation. It is assimilation.
And yet, the article fails to interrogate the data sovereignty implications of using Indian servers. Is ‘Indian server’ synonymous with ‘government-monitored’? The lack of critical inquiry here is alarming.
‘RealtyBuddy offers the most affordable plan at ₹999/month’ - no comma after ‘month.’
‘You’ll need the paid version (₹1,299/month)’ - missing Oxford comma in parentheses.
‘NoBrokerHood’ is misspelled in the heading. Should be ‘NoBrokerHood’ with a capital H? Or is it ‘NoBrokerhood’? The article contradicts itself.
‘Grammatically precise’? You say ‘you’re losing deals’ - that’s a contraction. Formal writing avoids contractions. You’re not being consistent.
Also, ‘UPI payments’ - no hyphen? It’s UPI-Payments in official RBI documents.
I’m not even going to comment on the content. The grammar alone is a crime scene.
Why are we even talking about Indian real estate software? The real issue is that India doesn’t even own its own tech. Every ‘local’ app is either funded by Americans or built by engineers who studied in Silicon Valley.
RealtyBuddy? Sounds like a startup with a fancy name and a guy in a hoodie coding in Bangalore while his mom asks why he’s not a doctor.
And don’t get me started on ‘Gujarati interface.’ That’s not innovation. That’s just localization for the masses. Real innovation is making the software so good, people don’t care what language it’s in.
Also, why are we assuming Surat is the future? What about Mumbai? Delhi? Pune? This article reads like a sponsored post from a Gujarat tourism board.
And who gave you the right to say ‘the market isn’t waiting’? The market doesn’t care about your software. It cares about price. And location. And trust. Not your damn lead scoring.
Look, I’m not here to sell you software. I’m here to say: if you’re not using any of this, you’re probably drowning.
I tried Excel for six months. Lost three deals because I forgot to follow up. One client called me ‘unprofessional.’ I cried in my car.
Switched to NoBrokerHood. Now I get automated reminders. I don’t forget. I don’t panic. I just… work.
It’s not magic. It’s just not being a mess anymore.
As a real estate professional from Johannesburg, I find this article both refreshing and instructive. The emphasis on localized solutions-WhatsApp integration, offline functionality, multilingual support-is precisely what emerging markets require.
In South Africa, we face similar challenges: spotty connectivity, diverse languages, and clients who prefer personal communication over digital forms. The fact that Surat’s brokers have built tools tailored to their context is not merely pragmatic-it is dignified.
I commend the authors for centering the human experience over technological spectacle. This is how innovation should look: grounded, respectful, and deeply attuned to cultural rhythm.
Okay but imagine if you’re a broker and you’re trying to use this software and your phone dies mid-site visit? You’re holding a property brochure, your battery’s at 2%, and your client’s like ‘so… is the balcony safe?’ and you’re like ‘I can’t answer that because my lead score app crashed and I forgot to write down the square footage.’
Also, what if the software glitches and sends a property link to the wrong client? Like… you meant to send it to Mrs. Desai but it went to your ex-wife? That’s not just embarrassing. That’s a lawsuit waiting to happen.
And don’t even get me started on the ‘commission tracking.’ What if someone enters the wrong percentage? You owe your assistant ₹50,000 and you didn’t even notice?
I’m just saying… maybe keep a notebook. And a pen. And a soul.
software is fine but dont forget the human part
people dont buy houses because of lead scores
they buy because someone listened
and yes i used to use excel
now i use realtybuddy
but i still call them back
Just started using RealtyBuddy last week. Changed everything. My assistant finally stopped complaining. My clients actually reply now. And I got my first Gujarati voice note reply. Felt like winning the lottery.
Best part? I didn’t need a tech degree. Just hit record. Sent it. Done.
Wow. So the ‘top 4’ are all just repackaged versions of the same thing? PropTiger, Housing.com Pro, NoBrokerHood… they all do the same five things.
And RealtyBuddy? It’s just the one with Gujarati voice notes.
So… we’re just choosing based on which one has the best customer support?
Also, why does every article about tech in India assume everyone’s on WhatsApp? What about the 20% who aren’t? Just… ignore them?
I’ve been in real estate for 18 years. I started with paper files and a Rolodex. I’ve seen every ‘revolution’ come and go.
This time? It’s different.
Not because the tools are perfect. But because they finally understand that Surat isn’t Mumbai. That Gujarati isn’t just a language-it’s a connection. That a voice note from a broker who’s been to the same colony for 15 years means more than a glossy PDF.
RealtyBuddy didn’t win because it’s fancy. It won because it remembers that real estate isn’t about data. It’s about people.
And for the first time in a long time, someone built software that remembers that too.
Also, just to clarify something I saw in another comment-RealtyBuddy doesn’t store data overseas. Their servers are in Ahmedabad. And they’re audited by a local cybersecurity firm. So no, it’s not a ‘foreign surveillance tool.’
And yes, my grandma uses it. She records voice notes in Gujarati and sends them to her clients. They love it.
It’s not about replacing humans. It’s about giving us better tools to be human.